Over eighty percent of original content online comes in the form of video, and organic impressions are now a marketable currency. It’s takes creativity to find a way through the noise to seek out a specific target audience and topics; Health, Finance, Adventure, Education, Technology, and a platform that will emphasize the most unique components of your brand. The Behind The Scenes with Laurence Fishburne team specializes in this type of content creation. By maintaining educational television standards and a keen talent for capturing the essence or participant organizations, the profile segment is positioned as a tool that can continue to be leveraged for years by our participants.
The producers at Behind The Scenes find the heart of your specific story and extrapolate that branded content into a clear and precise message, effectively preparing the message for your target audience. Utilizing that audience connection, the content is designed to both educate and promote… with each segment ending with a customizable call-to-action. With over three and a half billion people worldwide utilizing social media, online audience engagement has reached a fever pitch… and the need for content is continuing to grow.
We understand that the people “inside the room” are the best equipped to tell their own stories. That’s precisely why the BTS team leverages the talent of our Industry Experts as much as possible, utilizing their experience and expertise, in an effort to produce the most engaging content that can possibly be captured. The messaging is then synthesized into a concise but comprehensive idea that can appeal to both the layman and industry professionals.
Behind The Scenes with Host Laurence Fishburne also leverages industry partnerships in an effort to market and distribute every profile with demographic specificity. By creating the video with an audience in mind, and then targeting a profiled viewership, the segment can reach as many eyes as possible. Ultimately, the profile is about capturing the essence of each organization or educational institution. Our team wants to fundamentally understand who you are, and why your story needs to be told. As video content continues to grow and expand, we want to elevate our content as the premier educational online model. We strive to meet and exceed every organizational expectation, and we will not rest until the story is told correctly.